PayPal app redesign, activity
Role: visual & UX Design Lead
Led the design of the Activity section of the new Consumer PayPal app, which launched to 4.8 million customers in February 2016. Responsible for designing and overseeing the entire Activity app experience while working in partnership with stakeholders, product, design and engineering.
“The app features a cleaner, more modern color scheme, iconography, fonts, and layout which makes it better resemble something a startup trying to compete with PayPal would build rather than something from an older and established payments company.”
Redesigning the app
Activity, main screen
Improvements include:
enhanced filter capabilities, stronger visual hierarchy with usage of date groupings and removal of redundant details, and improved scannability and friendlier UI with merchant logos and customer photos.
TRANSACTION DETAILS
Improvements include:
a more global friendly design with stacked details suitable for lengthier languages, addition of relevant actions tailored for each transaction type, a payment breakdown, and a new content strategy that’s conversational instead of transactional.
date FILTERS
Improvements include:
addition of common date ranges for quick filtering.
“The payment company announced...that, in just a few weeks since it introduced the redesigned PayPal app to 145 global markets, it has seen a 12 percent jump in the number of new users that have downloaded the app compared to the week before the launch.”
