PayPal Web Visual Refresh
Role: Visual Design Lead, self-initiated
After working with the new visual language on the PayPal app, the web design felt outdated and disjointed from the app. I initiated and took on the responsibility of applying the new visual language to the web, and presented the proposed visual changes to stakeholders, products and engineering and received their full support and cooperation. Then worked with engineering teams to implement these designs.
Before & After
Significant improvements include updating the visual language to increase brand continuity across PayPal's consumer products, resolving a major usability issue involving the clickability of Summary modules, reduced unnecessary clutter on the mobile navigation, improved accessibility around color contrast, and made key actions more prominent.